Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

The most common mistake we see is treating personalization as a data exercise — “Oh, we can pull in a name or recent purchase ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Imagine the bank of the future, where every experience you have in financial services is tailored to your individual requirements. Some of the world's most effective organizations are putting the ...

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with trusted data for recognition, ...

The question of where AI should execute—whether in vast data centers or on personal devices—is a nuanced debate in this era.

Hidden information in your workbook reveals more than you might think.

Your personal data is probably being sold right now. Scam calls, junk emails, and weird login alerts aren't random. They're warning signs that your information is being circulated through data brokers ...