Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Uniqode reports that effective QR Code placement boosts engagement by ensuring visibility, context, and ease of access for ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Created in 1994 by Toyota subsidiary 'Denso Wave' to quickly track vehicles and parts through the company's automotive manufacturing process, QR codes are used more commonly today for logging into ...

While they may not be the all-in-one solution some had envisioned, QR codes are still very popular. It’s easy to understand why, too — just point your camera or scanner at a QR code, and you’re ...